What is the definition of a tchotchke? What is the tchotchke definition? The definition of a tchotchke is basically a promotional product branded with a company’s logo. People often refer to promotional products as tchotchkes. Tchotchkes can be pens, mugs, apparel, bags or any other promotional marketing product. We offer of 700,000 tchotchkes to our clients brand with their logos. Tchotchkes come in a variety of colors, types and sizes and are great way to promote your brand and create brand awareness. eLead Promo provides a wide variety of tchotchkes to our clients every day.